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New Consumer Analytics Platforms in Singapore

posted Nov 6, 2012, 8:58 AM by Fide Consultant Group


Companies can soon use LiveLabs and SmartHub to better track consumer behaviour and social analytics.
These platforms use real time data to assess consumer shopping patterns and attitudes. 

LiveLabs, run by Singapore Management University (SMU), will generate data on consumer behaviour through their mobile device use.
SmartHub, run by StarHub, analyses data collected from its subscribers.

Private information such as names and mobile numbers are not identified, but data such as tweets, age group, gender and race can be
collected and analysed. The aim is to develop greater insight into social and consumer behaviour and make Singapore a place where
businesses can test and launch products.

The National Research Foundation will be investing S$50 million in these 2 platforms.

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