New Consumer Analytics Platforms in Singapore

Post date: Nov 06, 2012 4:58:32 PM

Companies can soon use LiveLabs and SmartHub to better track consumer behaviour and social analytics.

These platforms use real time data to assess consumer shopping patterns and attitudes.

LiveLabs, run by Singapore Management University (SMU), will generate data on consumer behaviour through their mobile device use.

SmartHub, run by StarHub, analyses data collected from its subscribers.

Private information such as names and mobile numbers are not identified, but data such as tweets, age group, gender and race can be

collected and analysed. The aim is to develop greater insight into social and consumer behaviour and make Singapore a place where

businesses can test and launch products.

The National Research Foundation will be investing S$50 million in these 2 platforms.

Sources

• • "Launch of the "LiveAnalytics@SG" Initiatives at Singapore Management University - Speech by Mr Teo Chee Hean", Ministry of Home Affairs News Release, 5 November 2012

  • "Two innovative platforms in consumer and social analytics launched", Channel NewsAsia, 5 November 2012